Proposals (writing)

A proposal is a formal document to apply for funds for a project, or to propose a business agreement. It can be a letter or short essay, and can be used to apply for a number of different things. In this assignment, you can choose a more business oriented topic or a more academic topic.

1 General template

Here is a general template to help you get started. Each of these items might constitute a paragraph or a section of two or more paragraphs in your essay.

1. Brief self-introduction; general purpose of the project
2. Statement of the problem or question
3. Specific description of your proposal / solution
4. Specific goals, objectives, or outcomes
5. Uniqueness or distinctiveness of your project or idea
6. Your qualifications
7. Timeline, budget, and how you will allocate the funds

2 Research examples

Here is an example for a research proposal, which is of course rather fictitious, and this one has some problems.

I would like to apply for a research grant from your foundation, for a physics and engineering project that will lead to the development of better spacecraft propulsion. In recent decades, government space programs have become less ambitious and more concerned with near-Earth research, such as sending probes to various bodies in the solar system, and maintaining a space station in low-Earth orbit. Private initiatives have mainly focused on launching satellites, and creating reusable vehicles for low-Earth purposes such as launching satellites or sending space tourists to low-Earth trips. Attempts to send astronauts or colonists to Mars, both private efforts and those led by agencies like NASA, have faced endless setbacks, and suffer from a lack of planning or methods to deal with various serious obstacles. The dreams that space agencies and nations once entertained of reaching beyond our terrestrial neighborhood have gone quiet. The challenges of escapting Earth's orbit and traversing vast reaches of space, even within our solar system, seem insurmountable. The main reason is that novel methods of space propulsion are needed to overcome these challenges, and while ion rocket resarch seems promising, it will not be enough to send humans to Mars and beyond within a reasonable amount of time. The problem of fast propulsion has been dealt with in some theoretical research. In 1994, the physicist Miguel Alcubierre proposed a mathematical model for a warp drive that could bend space-time for faster-than-light (FTL) or supraluminal propulsion.1 The original proposal had some flaws, such as the amount and type of energy required for an FTL drive, but refinements have been published since then that reduce the prohibitive amounts of energy required to power the Alcubierre drive.2, 3 Yet the types of engery involved are exotic, as "negative energy" is an undefined theoretical construct, a placeholder for an important part of the model that we do not yet understand. This proposed project will attempt to alleviate these problems via a different approach that involves alternative methods for generating the types of energy involved. This involves the invention of a flux capacitory to generate and regulate these types of engergies, but with antimatter rather than exotic and likely impossible forms of energy. The theoretical basis and mechanics are detailed in a paper that I have submitted to a major physics journal, and is currently under review. 4 I am an astrophysics professor and researcher at the Astrophysics Research Institute at the University of Hamburg, Germany, and have published a number of theoretical papers on antimatter and exotic engergies in leading international journals, and this research lays the foundation for this proposed project. I have also collaborated with colleagues in materials engineering in designing ion rockets for future NASA spacecraft, so I have a solid understanding of principles of actual engine design and construction. The principles of ion rocket design and construction can be combined with the theoretical models that I have been developing for FTL propulsion. This project will require a modest funding of only €2 trillion from your foundation, which will take an estimated five years to complete. I will serve as the principle investigator who will overseen the project, as I overseen a number of grant projects in the past. The funding will involve research funding for my lab, for two fellow faculty members in the Materials Engineering department, and for hiring ten post-doctoral research assistants and ten graduate student assistants. The bulk of the money will be used for the materials and testing required for developing high-energy flux capacitors to generate and regulate warp fields, and for construction of a test craft. The budget and timeline are detailed in an attached document. If successful, this project will lead to the development of a prototype FTL craft, and will usher in a new era of space exploration, as this will make deep-space exploration a reality. Even if not quite successful, this will nonetheless lead to new propulsion technologies for slower-than-light travel, but at much faster speeds that what is currently possible. 1. Alcubierre, Miguel (1994). "The warp drive: hyper-fast travel within general relativity". Classical and Quantum Gravity. 11 (5): L73–L77. 2. Agnew, J. (16 August 2019). "An Examination of Warp Theory and Technology to Determine the State of the Art and Feasibility". AIAA Propulsion and Energy Forum and Exposition. 3. Krasnikov, S. (2003). "The quantum inequalities do not forbid spacetime shortcuts". Physical Review D. 67 (10): 104013. arXiv:gr-qc/0207057 4. Cochran, Zephran. (2022). "Toward the development of flux capacitors." Physics Review D. [Under review].

3 Business example

Here is an general example of a proposal; though the general purpose of this example is a bit different from the assignment requirements, it shows the key elements of a decent proposal.

In response to your company’s notice soliciting proposals for a website management team, our team at Skynet would like to discuss the opportunity to manage your company’s web services, and in the following paragraphs, we will explain how we can be of help to your company. Our own analysis of your company’s search engine hits shows that your company ranks relatively low, and is need of SEO (search engine optimization). We also see some potential problems with the visual layout of your web pages, such as font issues that look fine on a PC, but do not render well on mobile devices. We also have found that navigation menus and input fields in the order forms are not so intuitive or easy to navigate. Also, some of your product information is less than clear, or could be more informative and appealing to customers. Skynet’s web development team includes IT experts with training and background in cognitive science, linguistics, and user experience (UX) fields, and such expertise is necessary for designing a more professional website that would be suitable for a large company such as yours. For example, our cognitive scientists are familiar with eye tracking research that shows how users scan the visual and text information of websites in certain directions1, and the visual layout of your product pages are inconsistent with these research findings, and thus, are more difficult for customers for locate relevant information. We are also aware of recent research on font design and the types of fonts that are suitable for different types of websites2, and can help you customize the text display of your sites for different devices. Finally, our linguists, style and communication experts can help redesign the text on your website, including company information and product descriptions. For example, some users will want more technical information about your electronics products, which is often incomplete, while others would want more functional descriptions, and our designers can help create intuitive interfaces to provide different types of information to different users. Some of these principles are described in trade publications by one of our UX experts.3 In fact, our team can help redesign the entire website from the bottom up. We are capable of hiring focus groups to test web interfaces, to assess the success of your work. We also have access to quantitative rating criteria from university research labs in order to evaluate and compare your current site with the final redesigned website that we would create. Our effectiveness can also be gauged by your future online sales data. For comparable past projects, our work has generally led to a 20% increase in sales on commercial websites like yours, and we expect to be able to deliver similar results. For a company of your size, we can redesign your website within a month, for an estimated €500,000, followed by a recommended four months of maintenance, supervision, and quality control testing, for €40,000 per month. We can project that as a result, if you experince an increase in sales volume of around 20%, within a year your investment will have paid itself off. So we invite you to contact use for further discussion about letting us partner with you to improve your website experience. 1. McKlonkie, Georg, & Alan Svednarp, 2019. "Visual scans of commercial websites. Journal of Experimental Marketing Research, 12(2), 178-195. 2. Barx, Elan. 2021. "Font type judgments among users of various types of websites." International Research in Online Marketing, 4(1), 33-56. 3. Swatch, Amalie. 2019. "Principles of text and information in web user interface." Online Marketing Monthy, Sept. 2019, 14-17.

3.1 More examples

1. See pages like this one at https://www.InstructionalSolutions.com for commercial and business examples. Note: These tend to be in slide / PPT or informal formats, so look at the contents for ideas, but not the design or layout of these documents. This site explains the good points and bad points of each example, and each example is in a separate link.